| |
| |
|
. ..DOWNLOAD CONTENT FOR 150 ADSENSE SITES - ALL CATEGORIES |
|
|
|
Why You Need an Article-Marketing Strategy before Posting a Single Article Online I
Part 1 of a 2-part series First, Define your Bulls Eye If you're going to write and post articles on the Internet, be unambiguous about what you expect them to accomplish. Don't start writing just yet. Think beyond the mechanics of writing an article or deciding where to post it. It's one thing to spin out an article or two. It's quite another to incorporate them into a strategy that builds your website traffic, reputation, and business. All your marketing methods should work together - online and off. Your Strategy Clarifies: - Who you're trying to reach - How to find them - What you want them to do next (does your website support that aim?) - Your primary goal and message - How articles (with particular titles and keywords) mesh with your other marketing Article marketing is nothing more than a way to get information (not advertising) broadly distributed on the Internet. It can't compensate for a muddled or dull message. And it won't build your site traffic unless it connects to readers in an interesting way. Write Articles that Trumpet a Unique Business Message A frequent business error is treating each customer- attracting activity as though it stands alone. Yet each method works better when echoing a common message that links to the others. To quote Roy Williams, the Wizard of Ads, http://www.wizardofads.com "It's hard to tell a powerful story badly. But it's easy to tell a weak story well. I've never seen a business fail because they were "reaching the wrong people." But I've seen thousands fail because they were saying the wrong thing... It's amazing how many people become the "right people" when you're saying the right thing. Believe it or not, it's advertising third, customer delight second, strategy always first." Maximize your Customer-Attracting Methods Last year I wrote an ebook showing how to make the business website and Yellow Page ad work together to bring new customers. It made the point that each promotional method has its own strengths, and reaches different groups http://www.yellowpagesage.com/smarts.html By them working together, each approach does a more persuasive job. As an example, the directory ad should display a website address. A recent study found that over 60% of people surveyed only call Yellow Page ads that show a website (even if they don't intend to visit it). Besides, the website lets the business provide information that won't fit within the dimensions of an ad. A single approach can't cover all your bases. The same applies to article marketing. Article Marketing Strengths - Ability to deliver an interesting "sample" of your expertise - Long enough to be informative (600-800 words) - Reaches and speaks to tightly focused interest groups - Quickly delivers the message throughout the Internet - Long shelf life - some websites keep articles posted for years - Builds on the keywords that your website uses - Incoming-links from websites that post your articles Plan More than One Article at a Time You can't develop much momentum with one article. That's like shooting a gun with a single bullet, or a PPC (pay-per- click) campaign for just one term. The odds of hitting your mark aren't too good. Several articles written to reinforce each other generate more mileage. As you get more articles out there, people start paying attention, and you can target more keywords. Repeated publications develop a personality that readers recognize. Plan a number of titles in advance, with a theme building from one to the next. Keep each one tightly focused, but related to the others. In that way, you develop the in-depth "voice" of an expert. And your information won't lapse into ho-hum generalities. Write first-rate articles when you rely on the extensive free resources http://www.promotewitharticles.com at Article Marketing Academy. Try writing some in a series (like, Part 1 of 3 parts) to build anticipation for future segments. Also, your message won't be confined to the 600 to 800 word article limit. Since each article in the series resides on your website, readers needn't wait to read them all (giving them an incentive to visit your site). Later, the whole series can be offered as a special report or ebook (once related material is added). Write with your keywords in mind. Maintain your primary message, with a different twist for parallel niches. Go to the extra effort to say something new. That's easy when you provide stories, examples, case studies from your own experience. As you dish out practical assistance in your articles, readers will be eagerly watching for your next ones. © Lynella Grant, 2005 Part 2 includes posting articles, writing to please the search engines, and ways to re-use articles. Part 2 of 2, http://www.promotewitharticles.com/strategy102.html --Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online. Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html (719) 395-9450
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
The Online Writing Business Requires Constant and Regular Writing Many writers do not understand that the online writing business is very different from the offline writing world. The economics are totally different and no amount of lobbying and noise will change that. How to Write Money-Making How-To Reports This is the "real" Money Maker in the Mail Order business the basic "How To" Report. It's something anyone can produce, and with all the proper ingredients at the right time, you can become independently wealthy! The hard part, of course, is getting all the proper ingredients at the right time. Guest Articles: Good for Some, Bad for Others A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another -- depending on the site's purpose and the underlying reasoning behind the action.If an action doesn't directly and logically plug into site goals, then there are likely more profitable ways to spend that time and effort. How To Write and Publish A Successful Ezine Article The ezine article is of major importance to the world of Internet marketing. It is a great way of list owners to provide great content for free to there subscribers and an excellent my for internet marketers to get there name out there and get some exposure for there websites, free. Recycle Your Work Recycling your work is a lot like doing your part to recycle cans and old milk cartons: a simple concept that not enough people do. Many folks don't realize how easy it is to turn an existing piece of material into new moneymaking products. Article Writing: 10 Easy Ways To Generate Highly Read Article Ideas If you're writer, I am sure sometimes you may have run out of topics to write about.Here are a few tips on how to generate article ideas:1. Niche Marketing: The Power Of Articles If you haven't considered the power of articles as part of your niche marketing strategy, then you should.Articles are a great way to drive targeted traffic to your web site, no matter what your niche market may be. Article Marketing: The Five Indisputable Rules of Author Bio Creation Hey! Who's that I see, typing feverishly as brilliant ideas flow from furious typing fingers to the article submission box? Is that YOU??Well, aren't you the dickens! You found out about article marketing, and that is exciting and inspiring indeed. Now let me ask you a question, dear Article Writing Friend:Do you know what you're trying to achieve by writing web articles?Why, of course you do! Silly question, yes? You want people read your article, decide you're cool, witty, interesting, brilliant, etc. Dont Just Sit There, Write A Newsletter Article Need traffic? Write an article.Need sales? Write an article. Thought Leaders - Using Article Marketing To Entrench Yourself and Your Personal Brand A "Thought Leader" is someone recognized as an authority in their field of expertise.. How to Use Free Articles to Explode Your Internet Business! In this article I will show you how to use articles to explode your internet business. Writing articles and posting them on the internet can pull in a flood of traffic to your web site. Marketing Articles: Promoting Your Site Twice! I recently became aware that promoting your web site in Search Engines can instantly be double within Google! That's right, you can instantly promote your site 2 times at once!So how do you Market Your Site twice?Simple.. Seecrets on Writing: Free Requotable Quotes for Internet Writers Original quotes, when used at the beginning or at the end of an article provide a touch of class. At the least, it will make your article different from the thousands of articles filed daily. Sticky Leads The first twenty-five words of your article are the most important. If they're not powerful and "sticky", readers will not stop and invest the time to find out what your article is about. Reprint Article Headlines - the Reader is Secondary A great headline can be the difference between having your free reprint article published once (on your own website.. 1 Powerful Strategy To Craft Your Article For Maximum Readership Do you know one of the most powerful marketing techniques to get free publicity? It does not involve any optimization for the search engines or any bidding for the pay per clicks. The answer is that simple and it's called article writing. Article Writing - Positive Author Questions To Ask Yourself Article writing can be such an intimate act as you're always sharing a piece of yourself with the world. It's so easy for your mind to derail as you wander from paragraph to paragraph that I wanted to give you a list of positive questions you can ask yourself to keep your mind upbeat and focused on the task at hand. 8 Surefire Methods to Create an Article Title That Will Get Your Article Read More Often Often all the Web Surfer will see is your title, Your Title will determine if your article gets read or not. You can use these techniques together or in combination to get your articles read. Creating A Great Print Newsletter The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything - from the company's profile to promotions, home-order system and contests. An Affable Article It doesn't really matter who you are; you definitely know something or know something differently. It is our particular sense of logic and humour that make us interesting.
|
| home | site map Bryan Adams SEORandy Ross Unstoppable Success 101 |
| © 2006 |
