| |
| |
|
. ..DOWNLOAD CONTENT FOR 150 ADSENSE SITES - ALL CATEGORIES |
|
|
|
Link Popularity for a Successful Website: How (Not) to Go About Getting It
A classic way of getting seen and noticed on the web is to make sure your site is linked to as many other sites as possible. The strategy of link-exchange has been so overused and abused that search engines are now wary of it and may penalize sites that are linking to "link farms", or to any other sites with non-relevant content. This is the way it should be. We all want our web browsing experience to be smooth and pleasant. We don't want to get frustrated by stumbling over irrelevant content while following links between sites. On the other hand, webmasters all want more traffic to their sites, and get frustrated when they don't get it. There are two types of benefits from having many links to your website: - Get improved ranking by the search engines - if you are popular, you are probably worth a visit - People (not just search bots) actually follow the links and find your site! If done properly, link popularity improvement is an extremely important strategy to make your website successful. Broadly speaking, you can achieve this in a number of ways: 1. The classic link exchange (link swap) method; two webmasters agree to swap links 2. You pay to get incoming links from high-ranking websites 3. By writing articles and getting them posted on other websites; including a link to your own site 4. By getting your articles published in E-zines, with links back to your site 5. You participate in online forums, where a link to your site may be included with each post 6. You start a blog/RSS feed, and get it spread to many subscribers! All these methods involve work, in varying amounts. Method #2. costs you money, the rest may be essentially no-cost. Method #4. will probably not contribute to search engine ranking, but may give you droves of targeted visitors. The problem with method #1. is that it's tedious. But you can get software that may automate it by helping you find link partners and manage your link collection. I am aware of these software tools: ARELIS I have tested this tool, and it seems very promising. It goes out and searches for link exchange partners according to different search methods which you specify. For me, looking for incoming links at sites similar to my own gave the best results. The program then quickly returned many relevant sites. Next, it helps you contact webmasters and keeps the link collection neatly organized. It also creates the link pages. Zeus A bit similar to ARELIS, but I find it much clumsier. The only way it can search for link candidate sites is thru a list of 100+ search phrases. In my hands, this method produced very low-quality results. At the time of writing, I am trying to get a refund from the company that sells Zeus. They seem very reluctant to honour their money-back guarantee. Buyer beware! Links Manager This program does not go out and search for link partner sites; it only handles swap requests and organizes the link collection. I have not tested it myself. When building a link swap strategy, note that the search engines are getting increasingly sophisticated in judging the quality of your links. Some things to remember: - Outbound links ONLY to quality sites with content relevant to your site; never "link farm" type sites - Make sure the sites that you link to have not been penalized. This would affect you also! - Incoming links that are placed on the same page as 100:s of other links won't help you; their value gets "diluted" - The anchor text in the incoming links is very important. It should contain relevant keywords; but all links should not have identical text - this looks artificial in the virtual eyes of the search bots If you follow these guidelines, I believe link swap can still be an important strategy for building a successful web presence. Conclusion: Link popularity improvement, if you do it the proper way, is still of enormous importance for a successful website. But if done the wrong way, it may backfire. If you want to try the classic link swap method, I recommend using ARELIS ( www.axandra.com ) to make it less tedious. Kai Virihaur runs The Hosting Finder ( http://www.thehostingfinder.com ), a web hosting directory featuring articles and RSS feeds on web development, website promotion, and online marketing.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Email Can Be Extremely Irritating There are some extremely irritating things that have become an accepted part of life for virtually all webmasters and as the website administrator of the Wandle industrial museum, I promise you these things evan happen to the small local website’s.One such constant annoyance is the stream of illogical emails demanding links. Free Traffic Programs and How to Use Them I try to use as many free traffic programs as I can to increase traffic to my web sites. But does this traffic actually make sales for me? Probably not directly but indirectly they can. Importance of Keywords - Wrong Keywords Means No Traffic! If your new to the internet marketing world, you might not understand how vitally important choosing the right keywords for your website is. Most people who put up a website (designers included) don't realize that the right keywords on your website will improve your search engine rankability. Maximum Exposure: Ten Ways To Effectively Increase Your Sites Prominence On The Web It's a strange world, this place we call the internet. Many things here are stark opposites of their real life counterparts. Get More Customers - With Less Work! A lot of website owners work tirelessly at increasing their traffic. They submit to FFA pages and classified sites. How To Triple Your Banner Click-Through-Rates Have you noticed that your banner ads rarely get clicked on? Banner ads used to be a very effective method of advertising, but the web has become bloated with banner after banner. As a result they're largely ignored today. Dont Just Concentrate on Web Site Traffic - Focus on Sales Conversion I cannot stress the importance of targeted traffic for the survival and prosperity of any web site and the importance increases when this web site is an ecommerce web site. But getting more and more traffic is not always the answer to increase your profits, I am not saying to stop working at increasing your traffic but I am saying that you must also focus on your 'traffic to sales conversion rate'. Why Traffic Touts and List Pushers Are Bad For Your Business In this Article we look at the second competitive advantage of successful Internet Marketers - Warm Traffic and True O'pt- In Lists.Good, Bad and Ugly TrafficMarketing depends heavily on the type of Traffic you attract. Top Ten Ways to Promote Your Website When the Traffic Dries Up Even the best websites with the best marketing plans can run into some problems with traffic every now and again. However, if this happens to your website don't worry because there are many different ways you can boost traffic with just a little effort. 5 Ways to Get More Traffic to Your Site One thing you can never have too much of online is web site traffic. If you're looking for ways to drive more visitors to your site, try these traffic generating tips?TRAFFIC TIP #1: Develop Several Pages Focused On Particular KeywordsSearch Engine specialists don't recommend using external doorway or gateway pages, since sites are being penalized for having duplicate pages. Help - I Need Traffic To My Website It's no secret, the lifeblood of any website is the amount of traffic that consistently visits it on a daily basis. Generally speaking large amounts of traffic leads to an increase in sales and income. Catapult Your Traffic With These Web Site Add-Ons Having a website is great but, if the site doesn't have any traffic, then what good is it really doing for you? Here are some features that you can add to your site to generate more traffic and more stickiness for your site.1. Greetings! From the Island Outlaw: I just had to get into the fray! I'm new to this cyberworld you see and I was surfing the web this morning in search of ways to drum up some traffic for my website. I came across a site called freeviral. Wacky Test Marketing: Part 3 Once again I used my wacky test marketing strategy to announce a new project and once again it worked - but on this occasion I had another motive about which I will tell you more in a moment.Downloads and confirmed sales are lower than last time around but this does not dismay me because I am addressing a looser, less well defined niche. 9 Hot Tips for Linking With Other Sites If you have a website the chances are you receive e-mails from Webmasters asking you to make a link exchange with them. But how do you know whether you should link to their website or not? Well here are 9 rules of thumb, to help guide you through the linking maze. The Do's and Don'ts of Directory Submission If you own a business online, would like to increase targeted traffic to your site but simply don't have any free time, hiring someone to submit your URL to niche directories may be what the Dr. ordered. Linking Strategies That Bring Results Website link popularity is used to indicate how many other web pages link to your web page. It is calculated by counting the number of web pages that contain your link, also known as inbound links. Search Engine Submissions That Boost Link Popularity! "Submit to 10,000 Search Engines" or "Submit to over 200,000 Search Engines". This kind of ads should attract customers. Getting Popular Sites To Link To You Links are important to you because of two main reasons:Google's PageRank: Google is probably the top search engine currently, and because of that, having a good ranking affects your traffic significantly. One main part of Google's algorithms to determine the ranking of a site is by the amount of incoming links the site is receiving. Links Exchange - a Hazardous Business? So we gather in all the relevant information we can possibly find, and include it in all the right places, taking great care in linking our pages properly, optimise each page in turn with a list of 'keywords' - and making sure that the most relevant keywords are reflected in each pages 'title tags'..
|
| home | site map Bryan Adams SEORandy Ross Unstoppable Success 101 |
| © 2006 |
