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Press Releases for Every Occasion
To many marketers, the press release is something of a "one size Of course, smart Publicity Insiders already know that's a There's no such thing as a "one size fits all" release. Smart (Note: for a general introduction to press release writing and Let's look at some releases suitable for "harder" and more timely The News Release To some folks, "news release" and "press release" are Tell the entire story in the headline and subhead. Again, don't Add a "dateline" (Akron, OH) at the beginning of your lead In distributing the release, use e-mail, fax, or even overnight Executive Appointment Release Most businesses send out a brief release and headshot when For example, Jane Smith has been hired as your company's new The key ingredient is context. Your headline may still look Dateline the release, fax (or even messenger), email or regular The Media Alert The Media Alert is a deceptively simple creature. It's The point of the Media Alert is to, in just a few seconds, tell a First, a word about format. Use standard press release headings Now here's the key paragraph, Why You Should Cover WidgetFest 2004: The brightest young minds The key? This line: "The event will be a visual feast, with a Bill Stoller, the "Publicity Insider", has spent two decades as
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"THE SCOOP" and also the spin, this spin thing is so that articles can cater to the readership or so they say. Do I Really Need a Publicist? Are you hesitating about hiring a publicist or, if you have one, do you stop before writing that final zero on the monthly check, and think "I can do that myself." Suuure, you can!But just to be certain, take this little test. Publicity Tips from the Pros If you want to know the best way to approach the media, get advice directly from the source: the editors, producers and journalists who choose the stories that get publicity. Here are some of the best tips I've gotten from media representatives about getting your story in the news. How To Write A Press Release A well structured press release in an excellent way of receiving free publicity for very little effort and cost. 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Is PR Right for You? 6 Questions to Ask When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising. Press Kit Elements That Work Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. Whats Your Op-Ed? Everyone has an opinion on something, and you can leverage the opinion of top executives to heighten the visibility of your organization. How? By getting them to write so-called op/ed pieces for newspapers.
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